Seminar - Navigating Sweden | Spring 2025

Seminar - Navigating Sweden | Spring 2025

The Swedish Chamber of Commerce in Latvia (SCCL) invites you to an exclusive seminar designed to share experiences and empower entrepreneurs with the knowledge and insights needed to successfully navigate the Swedish business landscape.

Our target audience includes entrepreneurs, regardless of their familiarity with working with Swedes or Sweden. This is our second expert-led "Navigating Sweden" seminar, designed to equip Latvian companies with the knowledge and strategies needed to successfully establish and grow their brands in the Swedish market. Despite having strong local brands, many Latvian companies face challenges in translating their success to foreign markets, particularly Sweden.

This event aims to address these challenges by providing insights from experts and successful case studies.

Background:  the Swedish market is known for its unique consumer behavior and high standards, requiring a more nuanced approach to branding and marketing. Understanding these dynamics is crucial for any company looking to succeed in Sweden.

Date & Time:  Friday, 11 April 2025, 8:30-11:00

Location: LIAA conference room, Perses iela 2, Riga / In-person event

Admission: FREE but registration is required to be admitted to the event

RSVP: by email to the Swedish Chamber office at scc@scc.lv by APR 8, 17.00 (Please state your name & company).

The event is organized in close partnership with Latvijas Investīciju un attīstības aģentūra (LIAA). 

Information  & registration about the event at LIAA home page is available HERE

From Local to Global - Branding Strategies for Success in Sweden

The seminar will cover and discuss the following topics:

Speaker Lineup:

  • Customer Behaviour and Strategies for Establishing a Brand in Sweden

Ieva Englund, Branding Expert at Swedish Novus Group

  • “The element of nonsense” - Establishing a Brand in Sweden: Success Stories and Failures

Andreas Pitlik, CEO at the Communication Bureau South, and Honorary Consul of Latvia in the South Region of Sweden, Skåne

  • How to Enter the Swedish Market

The story of how Madara got onto the shelves of Swedish department stores

Gunta Sulte, CEO of Madara Cosmetics

  • The Role of Swedish Language and Cultural Understanding in Brand Success

A Latvian brand in the Swedish B2B market

Zane Johansson, Key Account Manager Sweden at Livonia Print

  • The event will conclude with a debate discussion, moderated by Austra Kreslina, Baltic Reach AB & Board member of SCCL